What we did for Amante: Retail Visual Merchandising, VM Manual & Store Design.
Amante is the leading premium lingerie brand in the Asian region, amanté promises to offer elegance, comfort and value in the right measure to the Asian woman. Amanté believes that an elegant, fashionable and confident Asian woman deserves a product that is modeled to fit her silhouette and made to suit her surroundings.
The way merchandise is displayed and presented is the key to appeal to the customer in terms of Collection Range, Outfit Combinatios, Styling and Shopping Suggestions. For amanté new store opening we were in charge of creating the store layout and zoning, wall and floor fixtures, product presentation and to make the vm manual for the brand.